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is a graphic and user experience designer, researcher, educator, and amateur sewist.

NJS Coaching + Consulting

Visual identity for NJS Coaching and Consulting, an Asian American woman-owned healthcare, nonprofit, and government career coaching and consulting business.

Brand Identity

The client asked for a clean, modern brand that alludes empathy, listening, and strength. She was interested in incorporating her identity as an Asian American through Chinese motifs. The logo features a tree-like arrow, representing growth and progress. The logo is an abstraction of the Mandarin character for "tree."