North Carolina State University Studio Project
This was a class project at NCSU that I completed with graphic design students Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Ann Salman. We were assigned a client with whom we conducted a full rebrand.
Client: Queso Lucía, a woman-owned goat cheese brand with a farm open to the public in Juncos, PR.
Our Brand Solution
Uplift of the existing brand rather than a complete overhaul
Adaptability for brand expansion
Making Lucía a prominent face of the brand as a mascot to bring distinct personality to the brand
Utilizes brand solutions
Expands foliage motif
Includes gold accents & highlights
Making clear and cohesive signage for different scales
Reflecting the rustic nature of the Quesería through materiality
Creating access points to the Quesería experience and Queso product launches
Forming a centralized platform for efficient outreach