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is a graphic and user experience designer, researcher, educator, and amateur sewist.

Lucía, 2021

Brand identity and digital presence for Lucía, a woman-owned goat cheese company with a farm open to the public in Juncos, PR. In collaboration with Karuna GangwaniLindsay Caslin, Kailyn Byers, and Ann Salman

Identity, Strategy, Digital Design


To accomodate Lucía’s expansion, we positioned Lucía as the main brand, with its cheese products and farm experience under two sub-brands: Queso Lucía and Quesería Lucía.

Lucía's prioritization of quality over quantity, its family-founded Puerto Rican heritage, and its emphasis on locality and farm-to-table practices all make the brand special and distinct. Using Puerto Rican foliage as a visual motif, we developed a visual identity that reflects Lucía as a fun, bold, and family-oriented company. 
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