Queso Lucía
North Carolina State University Studio Project
This was a class project at NCSU that I completed with graphic design students Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Ann Salman. We were assigned a client with whom we conducted a full rebrand.
Client: Queso Lucía, a woman-owned goat cheese brand with a farm open to the public in Juncos, PR.
Our Brand Solution
Visual Language
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Uplift of the existing brand rather than a complete overhaul
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Adaptability for brand expansion
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Making Lucía a prominent face of the brand as a mascot to bring distinct personality to the brand
Physical Presence
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Utilizes brand solutions
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Expands foliage motif
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Includes gold accents & highlights
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Making clear and cohesive signage for different scales
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Reflecting the rustic nature of the Quesería through materiality
Digital Presence
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Creating access points to the Quesería experience and Queso product launches
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Forming a centralized platform for efficient outreach
