Queso Lucía

North Carolina State University Studio Project

This was a class project at NCSU that I completed with graphic design students Karuna GangwaniLindsay Caslin, Kailyn Byers, and Ann Salman. We were assigned a client with whom we conducted a full rebrand.

ClientQueso Lucía, a woman-owned goat cheese brand with a farm open to the public in Juncos, PR.

Our Brand Solution

Visual Language

Uplift of the existing brand rather than a complete overhaul

Adaptability for brand expansion

Making Lucía a prominent face of the brand as a mascot to bring distinct personality to the brand

Physical Presence

Utilizes brand solutions

Expands foliage motif

Includes gold accents & highlights

Making clear and cohesive signage for different scales

Reflecting the rustic nature of the Quesería through materiality

Digital Presence

Creating access points to the Quesería experience and Queso product launches

Forming a centralized platform for efficient outreach