Queso Lucía
North Carolina State University Studio Project
This was a class project at NCSU that I completed with graphic design students Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Ann Salman. We were assigned a client with whom we conducted a full rebrand.
Client: Queso Lucía, a woman-owned goat cheese brand with a farm open to the public in Juncos, PR.

Our Brand Solution
Visual Language
Uplift of the existing brand rather than a complete overhaul
Adaptability for brand expansion
Making Lucía a prominent face of the brand as a mascot to bring distinct personality to the brand
Physical Presence
Utilizes brand solutions
Expands foliage motif
Includes gold accents & highlights
Making clear and cohesive signage for different scales
Reflecting the rustic nature of the Quesería through materiality
Digital Presence
Creating access points to the Quesería experience and Queso product launches
Forming a centralized platform for efficient outreach




