Queso Lucía

This was a class project at NCSU that I completed with graphic design students Karuna Gangwani, Lindsay Caslin, Kailyn Byers, and Ann Salman. We were assigned a client with whom we conducted a full rebrand.

Client: Queso Lucía, a woman-owned goat cheese brand with a farm open to the public in Juncos, PR.

Our Brand Solution

Uplift of the existing brand rather than a complete overhaul

Adaptability for brand expansion

Making Lucía a prominent face of the brand as a mascot to bring distinct personality to the brand

Utilizes brand solutions

Expands foliage motif

Includes gold accents & highlights

Making clear and cohesive signage for different scales

Reflecting the rustic nature of the Quesería through materiality

Creating access points to the Quesería experience and Queso product launches

Forming a centralized platform for efficient outreach